main newsletter
October 2025
The Long Rush
Thanks for your warm reception of the new zines. They’re now marked “sold out” in the online shop, although I have a small number remaining —
The olive harvest looms! For the next eight weeks, the work will be intense and all-consuming. You can follow along on Fat Gold’s Instagram account to see the fresh olive oil emerge, green so bright it’s nearly neon.
I’ll circulate my annual gift guide in mid-November. I’ve been keeping notes all year; this is going to be a good one.
I’m Robin Sloan, a fiction writer with wide-ranging interests, which I capture here in my newsletter. This is an archived edition, originally transmitted in October 2025. You can sign up to receive future editions using the form at the bottom of the page.
As usual, this newsletter has a few distinct parts. Here’s what’s ahead:
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Recent reading: the focus of this dispatch, because I have lately been reading some HITS!
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Robin’s thought: the next device is no device
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Links and recommendations: otaku, moths, powerful 1990s vibes
Recent reading
So Many Books
Paul Dry Books has just published a new edition of Gabriel Zaid’s So Many Books, with a few updates. This slim volume now boasts
- a great new cover,
- fresh interior illustrations, and
- a new introduction … written by me!
I took this assignment very seriously: it’s the second introduction of my career, following the new edition of The Right Stuff by Tom Wolfe. This is turning into a pretty good dinner party, or maybe a terrific night at the bar.
I want to pull out and preview one part of my introduction:
Moreover, the first time I read So Many Books, I felt —
and I still feel this today — that it was a book about the internet, one that explains and reveals important things about the structure and feeling of digital systems. How can that be? What can Zaid tell us, the savvy denizens of the 2020s and beyond, when he is trapped in a time when, as he explains, “downloading a thesaurus from the Internet can take hours”? Here is the secret: this slim volume is above all a book about vastness; about oceanic tides of language, about the feelings they produce, for writer and reader alike. About how words work in the marketplace, and how they fail to work, too. About books and the internet and culture itself as
a kind of Babelian poem of creation consisting of everyone saying “Good morning” to one another. Maybe that is what life is: We stand up and say hello and then disappear.
The defining feature of our era —
at least its mediascape — is this oceanic tide of language, which surges now from books and e-books to social media platforms and e-mail newsletters, and also to the output of eloquent language machines. (I find myself wondering if Gabriel Zaid has, in his tenth decade, interrogated an AI language model. What does he make of these machines that, in their grueling education, are forced to process not just So Many Books but, practically speaking, All The Books?) Ours is an age of logorrhea, and its expansion and acceleration has only made Zaid’s tight, light message more of a tonic.
There you have it. This book is exemplary in so many ways —
You can order a copy directly from Paul Dry Books, the absolute model of a small, opinionated publisher. Your business will be meaningful to them.
Apple in China
Apple in China was thrilling —
Here are some of my notes:
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If Patrick McGee has one great move, it’s to take something often treated as abstract —
“Apple”, “China”, “manufacturing”—and make it physically real. “Apple” does nothing in this book; instead, we see real people working in real places. Like, in specific rooms. We behold the avalanche of electronic components: where are they going to PUT all that stuff? We see human hands at work. -
There’s the persistent paradox: every one of these incredible Apple devices, each apparently seamless lump of futurity, is assembled by human hands. That’s the insight at the root of Apple’s 21st-century success: true future-lumps can only be manufactured this way. It is assembly by hand that makes astonishing design possible.
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This book is the story of the long-term renter who repaints the walls and installs new tile in the bathroom. Apple has stuffed factories in China full of gear costing billions, and stuffed them full of Apple engineers, too —
coaches, taskmasters — yet they have never owned a single one of those factories, and they have never employed any of their workers. -
The superhigh turnover rate at Foxconn “rhymes” with the superhigh turnover rate at Ford plants back in the Model T days. The jobs are initially attractive because they get you out of wherever you were —
Central China, Southern Europe — but then reality sets in, along with monotony. Workers stay for a season, maybe. -
It seems like there ought to be a better way to do it, doesn’t there?
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(You can find a terrific potted history of the turn-of-the-century Ford system in the opening chapters of The Machine That Changed the World, published in 1990, otherwise about lean production at Toyota. Read it alongside Apple in China to really bake your noodle.)
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The Apple heads know this already: the company’s secret sauce isn’t design, per se, but materials and manufacturing process, particularly the gonzo application of rarified technique at eye-watering scale. Reading this book, it seems correct to see Apple primarily as a materials science company.
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It’s good to remember that desktop publishing was the Mac’s first killer app. The actually-successful product wasn’t a Mac; it was a Mac and a LaserWriter.
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Likewise, Apple’s begrudging release of iTunes for Windows was perhaps THE turning point in the company’s whole history. The first two iPod models were not successful! Because they were sold only to Mac users!! iTunes for Windows gets us a hit iPod, and a hit iPod gets us the iPhone … and we’re off to the races. Strange cascades through time.
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The first demo of multitouch was a huge rig with a projector on the ceiling; this would shrink down into a phone screen within just a few years. Things happen fast!
Most of all, reading this book was a genuine threat to one of my core beliefs, which is that you can be hugely innovative and successful without being an asshole. I mean, I still believe that. But here is the spectacle of Apple in China, and these Apple people are: huge assholes. Famously. Proudly!
I don’t mean to suggest that Apple’s partners in China, the factory owners and/or the factory workers, were or are victims. That’s certainly not the picture Patrick McGee paints. Those partners weren’t and aren’t naive; the opposite: they are wily, hungry, farsighted. One chapter tells the story of the company that wins the AirPods contract by agreeing to produce them at cost, and by the end of the chapter, it makes perfect sense. Okay, maybe not perfect sense … but a kind of sense.
Anyone interested in technology, in the global economy, in the 21st century, should read this book. It’s a tremendous achievement, and I can’t wait to see where Patrick McGee turns his gaze next.
The Making of Original Dungeons & Dragons
A wild find at a comic book store recently: The Making of Original Dungeons & Dragons, a doorstop volume, devoted almost entirely to reproductions of early versions of the game, from typewritten drafts to published booklets. This isn’t just a breezy review, but a presentation of deep archival material. I pored over the book for hours, enjoying the edits in pencil, the 1970s paste-up design. I read out of order, flipped back and forth, skimmed and scanned, jotted notes on my phone.
It occurred to me, deep into a really wonderful experience, of reading and thinking and feeling and pondering, that if Wizards of the Coast had published exactly the same material online —
Digital reading just cannot support engagement of this kind —
It comes down to speed: show me the simulated, high-res book with pages I can handle and access exactly as fast as the real physical book in my real physical lap, and we can begin the conversation. The AAA video game players will want to say “easy, no problem”, but a moment’s reflection —
Here we can see plainly the value of the book as information technology: a mechanism for accessing a bundle of material, for spending time with it, for investigating and considering it. Still unmatched!
My meta point here shouldn’t obscure the simpler one, which is that The Making of Dungeons & Dragons is fabulous. It costs a hundred bucks, so it’s not for everybody, but I was happy to pay, if only to cast my vote in the marketplace. I sort of can’t believe they published this at all, so it’s like, yes! Allow me to reward your courage!
The Wayfinder
Over the summer, I received an advance copy of The Wayfinder by Adam Johnson, and the novel became my happy preoccupation, night after night. This is a Big One: in heft, in scope, in magnetic force. “Moana, as written by Gabriel García Márquez” sounds reductive–and yet!
The Wayfinder is an ADVENTURE, or: a web of adventures. On these pages, there are genuine thrills (rare!) and magic that is matter-of-factly real. There is also the occasional poem, printed in italics, which you will skip: and that’s how you know you’re in epic territory!!
There is, of course, a map.
I loved this book, and I believe it is the Big One of this season. The physical object is phenomenal: formidable like one of the story’s warriors, shimmering like one of the story’s waves. MCD always does it right.
The next device is no device
I’ve been thinking a lot about devices. Apple in China was a prompt for this, obviously; here in the San Francisco Bay Area, the question is in the air. There’s something lurking in Jackson Square. Everybody is thinking about it. So, here is my prediction:
Say goodbye, sooner than you think, to the phone. It will seem, sooner than you think, ludicrous that we carried these things around.
Instead, we’ll live in a world of ambient computation, invisible microphones everywhere, many screens to choose from —
Obviously, this scenario is gnarly in its own way, with plenty of room for Unforeseen Consequences, but I will argue that a world of lightness, in which the internet is something you can walk away from, is obviously better than our present world, with an attentional black hole in every pocket.
It will someday seem strange that we were never without a camera.
Images of public space in which every person is hypnotized by a phone will seem as antique as images do today of smoke-filled rooms, or trains full of men wearing hats. Whether that happens in twenty years or fifty, I don’t know, but I am certain of the destination. Bet on it!
A thought experiment: what would Steve Jobs have thought of AI language models?
Their “magic”, their seamless adaptability, would obviously be appealing to his product sensibility. Their messiness, the dark froth of their training, would not.
Of course, he would have hated the fact that they weren’t invented at Apple …
“Don’t get high on your own supply,” I wrote the other day, and I was talking about technology.
Human technology is amazing —
If you can find a way to see this contrast clearly, I think you will be better set up for the 21st century, and for life in this universe.
Links and recommendations
For Bay Area readers, here is a seasonal offering from Clay and Steel, the forge in Richmond where I took a class earlier this year, a superfun and memorable experience. I can’t wait to return; I’d go make this scorpion bottle opener if I was in town.
Here’s a new board game from Sky Lion, a young company that I like a lot. The Kickstarter has already punched way beyond its goal, but you can still snag a copy before they go into production.
I love the lingo of board games: the instant recognition of mechanical genres and conventions. “Ah, yes, an asymmetric area-control Eurogame … excellent.” Making Monsters is a “bag-builder” game, and I do not yet know what that is, but, I am gonna find out!
Here is a lovely, nearly literary review of the new iPhone Air. More tech writing like this, please!
The real story of the moon’s creation is unknown and probably unknowable, but more and more it is looking like the Mystery Impactor, usually called Theia, was required for life to begin on Earth.
No life without tides —
What a hit!
Many things can be true at the same time. The mustardseed’s got us all beat, AND, it’s astonishing that humans can perform cataract surgery, and have been doing so for a long, long time.
I have loved Matt Alt’s writing on the smash success of the Demon Slayer movie. He walks anime’s global cultural supremacy back to its origins:
To otaku, anime was more than entertainment: it was a lifestyle and an identity. In the late Seventies, the economist (and later Iron Chef judge) Shinichiro Kurimoto dubbed this generation shinjinrui, or “a new type of human.” In 1989 the journalist Tomohiro Machiyama declared otaku “key to deciphering post-industrial society.” [ … ]
Matt writes: “We’re all otaku now.”
Here’s Jim Rion on his translation of a strange, singular novel from Japanese into English, and the evolution of the book along the way —
I’m very excited about the prospect of a new Robyn album.
I can’t believe the Body Talk albums were released all the way back in 2010! They still sound totally contemporary —
Here’s a lovely short poem by George William Russell, who wrote under the pseudonym Æ, which is extremely metal.
Here is eight hundred years of English handwriting!
Untitled (near Cairo), 1977:
Here is an evocative scene recalled by Atossa Araxia Abrahamian, straight out of a spy novel!
Here are the colors of the fashion season ahead, tabulated by Sarah Constantin:
A public service!
Here is a project to grow algae exclusively in the light of another star. Humans!!!
Here beginneth the AI links
Brian Eno, quoted in Sentiers:
All my misgivings about AI really are to do with the fact that it’s owned by a group of people that I don’t trust at all. I don’t trust their taste, I don’t trust their morals, and I don’t trust their politics, and that’s a problem for me —
that the whole technology is in the hands of the wrong people.
Here’s an evocative framing from Andrej Karpathy:
Stated plainly, today’s frontier LLM research is not about building animals. It is about summoning ghosts. You can think of ghosts as a fundamentally different kind of point in the space of possible intelligences. They are muddled by humanity. Thoroughly engineered by it. They are these imperfect replicas, a kind of statistical distillation of humanity’s documents with some sprinkle on top. [ … ] It seems possible to me that over time, we can further finetune our ghosts more and more in the direction of animals; that it’s not so much a fundamental incompatibility but a matter of initialization in the intelligence space. But it’s also quite possible that they diverge even further and end up permanently different, un-animal-like, but still incredibly helpful and properly world-altering. It’s possible that ghosts:animals :: planes:birds.
Here is Dan Cohen on the library’s new entryway. The premise is totally stirring: a library that can stand up and speak!
I think back to the Michigan State library, walking through the doors; I wonder what it would be like to have a conversation —
There will be opportunities ahead to develop and refine specific voices for specific models, moving beyond the one-size-fits-all concierge of the big centralized models. I think it will be fun and exciting for people across the world to have jobs like Amanda Askell’s, who oversees Claude’s personality.
What should the Michigan State library sound like?
Others have made this observation, but/and I think of it often: the real power of language models is perhaps not their capability or their “intelligence” but rather their patience, which is: infinite.
It’s the capability and intelligence that make the patience valuable —
The tutor who never tires of explaining something another way; the doctor who never says, sorry, I have another appointment. I mean, it’s genuinely interesting —
As usual, though, it cuts both ways. Long conversations turn pretty inevitably into weird conversations. For my part, I think these models should be extremely, but not infinitely, patient. Language model users shouldn’t be able to filibuster a simulated conversation partner for the same general reasons that video game players shouldn’t be able to kill a simulated dog. Claude’s new ability to end conversations is a step in the right direction.
I like this note from Steve Newman:
If you’ve mastered tasks that take a single day, what additional skills do you need to handle week-long, month-long, or year-long projects? Do we have any clear idea of what those skills are? I suspect that we don’t understand them very well, that we tend to discount the skills involved, and that this contributes to some people having (what I believe are) unrealistically short estimates of the time it will take to develop AGI.
Is it possible that we, as smart, competent humans, basically can’t explain what makes a human smart and competent? It appears to be very possible!
I’ll confess, I hope all the AI data center investment comes to naught. I think it’s gross: a future that is heavy, not light, just at the moment when computers were becoming hyperefficient. I’ve written about this before.
But, my criticism doesn’t override my curiosity. The great question of the Anth: what happens next?
Here endeth the AI links
Recently, I rewatched the documentary Code Rush: a slice of Silicon Valley life from the late 1990s, free on YouTube:
The documentary’s central events, surrounding the browser company Netscape, are not that momentous, so what’s really on display here is vibes, and the vibes: are strong. I think any tech-adjacent person of any era will feel the resonances.
Honestly, the surprise for me —
Watching this documentary, I had the sense, suddenly, of one huge event, running from 1977 straight through today, still in progress, unresolved. Code Rush is 56 minutes long and worth your time. And don’t miss the Ellen Ullman cameo!
If the documentary has a hero, it’s the idealistic Jamie Zawinski, who went on to purchase San Francisco’s iconic DNA Lounge. On camera, Jamie muses:
We’re at the beginning of an industry and who knows where that industry’s gonna go? This could all turn into television again. It could be controlled by a small number of companies who decide what we see and hear. And there’s a lot of precedent for that.
😬
Ted Nelson in 1974: You can and must understand computers NOW.
I tried to actually read some of Computer Lib/Dream Machines the other day but it was just too dense, too wonky, too cut-and-paste to navigate on a screen. Ironically, it’s just not suited to reading on a computer!
Here is Jasmine Sun’s summer dispatch from China, which you can read either (1) before you read Apple in China, to get yourself hyped up, or (2) after you read Apple in China, as an up-to-the-minute briefing.
Either way, you do have to read both.
Here is Colin Nagy on passport stamps—terrific, as always.
Here’s a headline that reads almost as a poem: Migrating Moths Can Read the Stars. I’ll just echo Diana’s perfect blockquote here:
Then, they fashioned the felt tent into something similar to a miniature moth-sized planetarium. The scientists added a projection screen at the top and showed a realistic version of what the moonless night sky outside would look like at the time of the experiment. When given the sky, but still deprived of magnetic information, the moths overwhelmingly flew in the correct, migratory direction according to the season: north-northwest in fall, southwards in spring. If the sky projection rotated, the moths shifted their trajectory to match. “Moth after moth after moth that we put under the sky, when we knew that there was no other cue they could be using … flew consistently in the direction that they needed to fly in at that time of year to reach their destination,” says Warrant.
Nick Susi wrote in 2024 “We Can’t Fight Attention With Attention,” and I increasingly believe that this phrase sums up the key crisis of the 21st century. “We”—consumers who desire complexity and innovation —
are giving so much of “our” attention to things we hold in contempt. [ … ] In the 21st century, the worst members of society have become the most successful members of society, and they owe so much of this to their skillful abuse this mechanism.
You know I love a “we” with a specific antecedent!!
Here is a terrific edition of Perfect Sentences, which is honestly the best way to follow the news.
The other best way is the Financial Times, which combines a global perspective with a sober tone to provide a daily product that respects its readers. The editors at the FT are either unwilling or unable to employ the dark arts of attention hacking; either way, the effect is refreshing —
I look at platforms like, e.g., the New York Times: the absolute flood of content, all so tonally different, and I am just like: whatever this is, it’s no longer a newspaper. (I believe the NYT’s management would agree with me; indeed they would insist upon it.)
So, I suppose I like the FT not (only) because it’s the best newspaper, but because it’s the last newspaper.
A government shutdown provides an occasion to contemplate SQLite, the most widely-deployed database software in the world —
I’ve linked before to the story of its creation. Richard Hipp was working on the software for a battleship:
… so, of course, things are always breaking and they use it all the time, but the idea is it’s supposed to be able to work if you take battle damage, so it’s more than one pipe breaking and there’s going to be a lot of stuff broke, and people are going to be crazy and there’s going to be smoke and blood and chaos, and in a situation like that they don’t want a dialog box that says, “Cannot connect to database server.” [ … ]
Why do we even need a server? Why can’t I pull this directly off the disk drive? That way if the computer is healthy enough, it can run our application at all, we don’t have dependencies that can fail and cause us to fail, and I looked around and there were no SQL database engines that would do that, and one of the guys I was working with says, “Richard, why don’t you just write one?” “Okay, I’ll give it a try.” [ … ]
This was back in 2000, and if I recall correctly, Newt Gingrich and Bill Clinton were having a fight of some sort, so all government contracts got shut down, so I was out of work for a few months, and I thought, “Well, I’ll just write that database engine now.”
What became of Richard Hipp’s project? Well, there are multiple SQLite databases running in the device upon which you are reading this newsletter. If you use an iPhone, all of your bubbling correspondences are stored in an SQLite database.
The software is open source, free to use. It doesn’t come with any license at all, just this exhortation:
The author disclaims copyright to this source code. In place of a legal notice, here is a blessing:
May you do good and not evil.
May you find forgiveness for yourself and forgive others.
May you share freely, never taking more than you give.
Consider the layers: Newt Gingrich and Bill Clinton; Richard Hipp and his battleship; iTunes for Windows and the path to the iPhone; the beatific little database whirring inside the device in your pocket; that same device coming together in human hands, far away; the intolerable Apple executive who made it so; every link in that chain, every agreement, every dollar; SQLite’s blessing; and the mustardseed.
From the San Joaquin Valley,
Robin
P.S. You’ll receive my annual gift guide in mid-November!
October 2025