Here’s a video I return to more often than I ever expected I would.

I first encoun­tered the musi­cian Jack Antonoff as a pro­ducer on Lorde’s latest album Melodrama, which I liked a lot. At some point, I clicked over to his band’s per­for­mance for NPR’s Tiny Desk Concerts — that’s an archive you can have so, so much fun exploring — and found myself cap­ti­vated by one song in particular, called “Don’t Take the Money.”

I’ll say one thing before, then another thing after.

The thing before: Antonoff’s singing here is not “good” as typ­i­cally defined, and your first reac­tion might rea­son­ably be skeptical, but its weak­ness is what sets up the rush of relief when his bandmates’ voices join in, like two air­planes lifting a third mid-flight, touched wing-to-wing. (Have air­planes ever actu­ally done that? It feels to me like a canon­ical metaphor for support. I prob­ably saw it in a cartoon.) How could you achieve an aes­thetic effect like that if his singing in the first place wasn’t flagging, failing? Give it a chance.

I’ve cued the video up to the start of the song:

The thing after: that beat on the boombox!! It’s so simple, and for the whole dura­tion of the song, it just loops, a constant, crunchy, echo-y boom … bap … boom … bap. The first time I watched the video, I was totally charmed by the boombox — the fumble at the end! — and also, I felt like I’d learned some­thing impor­tant, been let in on a secret:

That’s all you need!

This whole lovely song — and it is lovely — is built on nothing but a looping boom … bap … boom … bap. The beat does what it needs to do. And if boom, bap is all you need to make a song, what else might be all you need to draw a pic­ture or write a story or start a business?

I’m telling you, that boom, bap and its per­fectly effec­tive sim­plicity has stayed with me.

It’s almost essen­tial to pair this per­for­mance with another video showing Jack Antonoff in his home studio. The space has become an impor­tant part of his marketing; I can’t count how many times I’ve now seen it explored and re-explored. Antonoff’s studio has an excel­lent publicist. This video, pro­duced by/for Antonoff himself, is note­worthy for its delib­erate pace. Another ver­sion would cut faster from step to step, com­pressing the whole process into three min­utes rather than eight. But it’s the eight-minute ver­sion that’s interesting, as you watch the song grow layer by layer:

Two things stand out:

Finally, I want to dwell on the con­tent of the song, which, along with the boom, bap, is the reason any of this stuck in the first place. In the process video, we learn that the song began with the refrain, the words just looping like a mantra: “Don’t take the money. Don’t take the money. Don’t take the money.”

If you needed a moral maxim for the 21st century, a prin­ciple to help you deter­mine right action, you could do a lot worse than “Don’t take the money.” One of the rea­sons you know it’s right is that people rarely get credit for not taking the money. Simple refusal — “no thanks”—generates no headlines, not even much conversation, but it’s hap­pening all the time, all around us, people not taking the money, in amounts very large and very small. Refusing to estab­lish an exchange rate for a cer­tain kind of art, or work, or care.

August 2019