Definitions

Try these on for size:

An accurate defi­n­i­tion of “influencer” is: a virtuoso of a partic­ular internet platform; someone who has learned to use its mech­a­nisms to achieve their own objectives, rather than the other way around.

An accurate defi­n­i­tion of an internet “creator” would have to be: someone whose income is deter­mined by a platform’s algorithms.

Honestly, I have found these defi­n­i­tions clarifying!

June 2022