Fish: a tap essay

This is a kind of man­i­festo about the dif­fer­ence between liking something on the internet and loving some­thing on the inter­net.

It’s also an exper­i­ment in a new format: a “tap essay,” pre­sent­ing its argu­ment tap by tap, mak­ing its case with typography, color, and a few surprises.

I created it in 2012, then for­got about it, and ulti­mately lost the source code. Now, it’s avail­able again: recoded, remastered, expanded.

If you encounter any bugs, please let me know by email­ing robin@robinsloan.com or send­ing a tweet to @robinsloan.

Fish was an object of some curios­ity after its release in 2012: Marketplace Tech, Wired, The Verge, The Guardian, Complex, Poynter, Toronto Standard, Kottke.

January 2022, Oakland