This is a kind of manifesto about the difference between liking something on the internet and loving something on the internet.
It’s also an experiment in a new format: a “tap essay,” presenting its argument tap by tap, making its case with typography, color, and a few surprises.
I created it in 2012, then forgot about it, and ultimately lost the source code. Now, it’s available again: recoded, remastered, expanded.
If you encounter any bugs, please let me know by emailing firstname.lastname@example.org or sending a tweet to @robinsloan.
Fish was an object of some curiosity after its release in 2012. Here’s a sampling: Marketplace Tech, Wired, The Verge, The Guardian, Complex, Poynter, Toronto Standard, Kottke.
April 2019, Oakland
Really, the main thing to do here is sign up for my email newsletter. It goes out about once a season, and I always try to make it feel like a note from a friend. Plus, there are occasionally… SECRETS