Fish: a tap essay

This is a kind of manifesto about the difference between liking something on the internet and loving something on the internet.

It’s also an experiment in a new format: a “tap essay,” presenting its argument tap by tap, making its case with typography, color, and a few surprises.

I created it in 2012, then forgot about it, and ultimately lost the source code. Now, it’s available again: recoded, remastered, expanded.

If you encounter any bugs, please let me know by emailing robin@robinsloan.com or sending a tweet to @robinsloan.

Fish was an object of some curiosity after its release in 2012. Here’s a sampling: Marketplace Tech, Wired, The Verge, The Guardian, Complex, Poynter, Toronto Standard, Kottke.

A friend, after reading about about the explosive rise of Snapchat and Instagram’s “story” format—in which a sequence of images and text, presented full-screen, is advanced simply by tapping the screen—turned to me and asked: “Did you … invent this?”

Well …

Who’s to say? 😉


Really, the main thing to do here is sign up for my email newsletter. I try to make it feel like a note from a friend, and it’s very easy to unsubscribe. Plus, there are occasionally… SECRETS

What do you seek in these shelves?