Fish: a tap essay

This is a kind of manifesto about the differ­ence between liking something on the internet and loving something on the internet.

It’s also an exper­i­ment in a new format: a “tap essay,” presenting its argument tap by tap, making its case with typography, color, and a few surprises.

I created it in 2012, then forgot about it, and ulti­mately lost the source code. Now, it’s available again: recoded, remastered, expanded.

If you encounter any bugs, please let me know by emailing

Fish was an object of some curiosity after its release in 2012: Marketplace Tech, Wired, The Verge, The Guardian, Complex, Poynter, Toronto Standard, Kottke.

December 2022, Oakland